The Role of Reward Systems on the Productivity of Millennial and Gen Z Employees at PT Equityworld Futures Surabaya in the Industry 5.0 Era

Siti Nur Eliza Rahmawati; Ainur Rohmah; Julaika Pertiwi; Nichlah Mufidah; Muhammad Alkirom Wildan

doi:10.64118/jthrm.v1i2.100

Authors

Siti Nur Eliza Rahmawati Management Study Program, Faculty of Economics, Trunojoyo University Madura Author
Ainur Rohmah Management Study Program, Faculty of Economics, Trunojoyo University Madura Author
Julaika Pertiwi Management Study Program, Faculty of Economics, Trunojoyo University Madura Author
Nichlah Mufidah Management Study Program, Faculty of Economics, Trunojoyo University Madura Author
Muhammad Alkirom Wildan Management Study Program, Faculty of Economics, Trunojoyo University Madura Author

DOI:

https://doi.org/10.64118/jthrm.v1i2.100

Keywords:

Reward System, Employee Productivity, Millennials, Generation Z, Industry 5.0, Work Motivation, Financial Rewards, Non-Financial Rewards

Abstract

Industry 5.0 demands that companies develop reward systems that can increase employee motivation and productivity, especially among Millennials and Generation Z. This study uses a qualitative case study approach to examine the influence of financial and non-financial rewards at PT Equityworld Futures Surabaya. The findings indicate that bonuses and commissions are the main drivers of productivity, while non-financial rewards such as promotions, training, and overseas travel programs strengthen intrinsic motivation and loyalty. A reward system that aligns with the needs of the younger generation helps create a competitive and positive work environment, although target pressure remains a challenge that needs to be managed. Overall, the combination of financial and non-financial rewards plays a significant role in increasing employee productivity in the Industry 5.0 era.

Downloads

Download data is not yet available.

References

Lazuardi, M. A. L., Hasanudin, & Yakin, I. (2025). Work Flexibility and Rewards Affect Gen Z Employee Retention Through Job Satisfaction Mediation. International Journal of Economics, Business Management and Accounting (IJEBMA), 7(2), 123–140.

Fitrianingsih, Aprianti, K., & Aryani, F. (2025). The influence of work motivation and rewards on work productivity among the millennial generation in Bima City. Journal of Artificial Intelligence and Digital Business (RIGGS), 4(3), 1–12.

Laksmi, G. A. W. A., Putra, I. A. P., Aliya, S., & Hafid, A. R. (2024). The Impact of Pay and Job Security on Employee Performance: Examining The Mediating Role of Job Satisfaction for Millennials and Generation Z Employees. Journal of Universal Studies, 4(12), 11232–11244.

Creswell, J. W. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. SAGE Publications.

Figueiredo, E., Margaça, C., Garcia, J. C. S., & Riberio, C. (2025). The Contribution of Reward Systems in the Work Context: A Systematic Review of the Literature and Directions for Future Research. Journal of the Knowledge Economy, 16(5), 16525-16559.

Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative Data Analysis: A Methods Sourcebook. SAGE Publications.

Sunaryanto, K., & Idrus, O. (2025). Characteristics of Generation Z and the Impact of Work Productivity on the World of Work in Indonesia. Journal of Science and Technology, 7(3), 37–43.

Stake, R. E. (1995). The Art of Case Study Research. SAGE.

Yin, R. K. (2018). Case Study Research and Applications: Design and Methods. SAGE Publications.